Over a few years, mobile tones, cheap ring tones, mobile phone logo and downloadable game for mobile phones have become very popular among a large cross-section of mobile phone users in different parts of UK as well as other parts of the globe. A number of online providers of mobile phone logos, mobile tones as well as downloadable game for mobile phones have evolved and there is tremendous competition among them to make their presence felt in the telecom market. Many among them are enticing mobile phone users with offers that involve a lot of “small print.” Many of these offers do not respect the right of the mobile phone users to get what they are entitled to when they pay money for downloading of different types of mobile content in the form of mobile tones, mobile phone logo, cheap ring tones, other types of ring tones or those who are engaged in game downloads in their mobiles.
To protect the interests of consumers in this environment becomes all the more necessary. In this context, a number of rules have been devised to protect the rights of mobile phone users in UK for game downloads in their mobiles or in the instances of downloading of cheap ring tones, funny ring tones or a mobile phone logo. All firms that want to sell mobile phone content have to strictly follow these set of rules. These rules have been drafted by the Mobile Entertainment Forum and the UK’s phone firms.
Under the tenets of the new rules, the online firms must be transparent in their operations. They must provide all information to the end-consumers. The consumers must know what type of mobile tones or mobile phone logos they are expected to get for their money and also how they could discontinue the services of the online providers, offering the same, if they are dissatisfied with their services. The advertisements of these firms must speak in detail about the prices and time periods of the various offers in mobile tones, cheap ring tones, funny ring tones, mobile phone logos and downloadable games for mobile phones that are on offer.
Mobile phone users as consumers of the services of online retailers and providers of mobile content have a right to know what they are actually getting into, when they make a purchase of a mobile tone, mobile phone logo or game downloads for their mobiles. These rules would greatly improve the market dynamics of this sector of the mobility marketplace and would give more reasons for mobile phone users to make their online purchases of mobile phone logos, funny ring tones, Nokia ring tones, downloadable games for mobile phones, mobile tones and other forms of mobile phone content, with some degree of confidence.